Two of the most talked-about names in the barbering world, Schorem Hair Cutter & Barber and Reuzel Pomade. Since 2011, they have been conquering the world with their barbershop, haircutting, touring and Reuzel products.
History Schorem
In 2011, Leen and Bertus came up with the idea of starting a classic barbershop. A place for men without women, but with good music and a beer, a place where men can come together and be men. Old-fashioned furnishings with a classic barber chair, the coolest products from days gone by and a pig's head on the wall. They succeeded and a few months later they opened the doors of 'Schorem Haarsnijder & Barbier' at Nieuwe Binnenweg 113 in Rotterdam. A beautiful and special shop, with the unique first-come-first-serve concept.
This move is a success, soon there are waiting times of 6 hours and more. Before the shop opens, the first customers are already at the door, because waiting at Schorem is not a punishment. You drink a beer, have a chat and enjoy live music. Thus, a visit to the barber is transformed into a day out.
Lard Pomade
The barbershop is running like clockwork and another dream of Leen and Bertus is ready to be worked out; the Reuzel Pomade. A beautiful hint to the old pig fat that people used to put in their hair, it has to look like that. A greasy product that makes your hair shiny in an old worn-out tin with a pig on it.
Brewing it yourself does not work, and a well-known manufacturer of gels and hair products does not come up with it and cannot meet Schorem's wishes. But it had to work, because the hype had already been created and many thought the Reuzel Pomade was already available, but only to known customers under the counter because they could only get a few cans a month.
Redemption came in the form of American David Raccuglia, founder of American Crew and professional photographer, who came to photograph Leen and Bertus' barbershop. He did dare to develop Reuzel for the boys and some time later Reuzel Inc. was born.
So the first two products were the Reuzel Red and the Reuzel Green Pomade. Both in the nostalgic tin with the pig on it. Reuzel caught on fast and in no time the Reuzel Pomade was available all over the world and with the Reuzel Pomade you get a piece of Schorem in your home.
Meanwhile, Reuzel has a range of dozens of products with Reuzel Blue Strong Hold as the most popular product, Schorem moved to larger premises and Bertus and Leen travel the world to give shows. Started with an idea by Schorem from Rotterdam.