Two of the most controversial names from the barber world, Schorem Haarsnijder & Barbier and lard Pomade. Since 2011 they have been conquering the world with their barbershop, haircut, tour and lard products.
History Schorem
In 2011, Leen and Bertus come up with the idea of starting a classic Barbershop. A place for the man without women, but with good music and a beer, a place where men come together and be a man. Old -fashioned decorated with a classic barber chair, the coolest products from days gone by and a pig's head on the wall. It succeeds and a few months later they open the doors of 'Schorem Haarsnijder & Barbier' at Nieuwe Binnenweg 113 in Rotterdam. A beautiful and special shop, with the unique first-comes first-service concept.
This move is a success, soon waiting times of 6 hours and more arise. Before the shop opens, the first customers are already coming, because waiting at Schorem is not a punishment. You drink a beer, have a chat and enjoy live music. This way a visit to the hairdresser is transformed into a day out.
Lard pomade
The Barbershop runs like a Tierelier and another dream of Leen and Bertus is ready for an effect; The lard pomade. A beautiful hint to the former pork fat that people were smearing in the hair, it must look that way. A fat product that makes your hair shine in an old worn can with a pig on it.
Brewing itself is not possible and a well -known producer of Gels and hair products does not come out and cannot meet the wishes of Schorem. But it had to work, because the hype had already been created and many thought the Lard Pomade was already available, but only for well -known customers under the counter because they could only get a few cans per month.
The redemption came in the form of the American David Raccuglia, the founder of American Crew and Proffesional photographer, who came to photograph the Barbershop of Leen and Bertus. He dared to develop lard for the boys and some time later, Lijzel Inc. born.
The first two products were the lard Red and the lard Green Pomade. Both in the nostalgic can with the pig on it. Lard work hard and in no time the lard pomade is available all over the world and you get a piece of hoarse in the house with the lard pomade.
Meanwhile, lard has a range of dozens of products with Lard Blue Strong Hold As the most popular product, Schorem has moved to a larger building and travel Bertus and Leen the world to give shows. Started with an idea from Schorem from Rotterdam.