Why should we put the blue lard in the spotlights? Does the now legendary product need it? No. Deserved lard it? Absolute! Lard is not just a Dutch product just like Schorem is not just a local barber shop. Did you know that the pomad Van Vrezel already became a hype before the product itself existed at all? Dive into the development of lard pomade and the popularity of the blue lard.
Origin of lard pomade
Of course we all know the story of the Schorem barber shop and how it originated. Thanks to Schorem, the Barbiers box has exploded again in the Netherlands.
Even before the pomades of lard existed, Schorem was a big hype inside and outside the Netherlands. Leen and Bertus The founders of Schorem and Verzoon wanted to make their own product that was perfect for the 20 hairstyles that you can have cut in the store at Schorem. However, the wishes were so specific that the manufacturers could not produce it for Leen and Bertus. A lot of shine but not too much shine, a can that can dent but remains resealable. They decided to try it for themselves in their own kitchen. That was not a success. Apart from a large spread and a green colored hairstyle while testing the homemade brew, they did not achieve any results.
Another problem was that the word about Schorem's own pomade was already far spread and there were questions everywhere about the lard. Everyone wanted that rough can with a dirty pig to try it. The solution came up when Leen and Bertus were called by David Raccuglia, photographer and founder of American Crew who wanted to take pictures of their business. David Raccuglia succeeded in making a product that met their wishes. According to him, it was not smart to use the name lard and the dirty pig on the can. Lard is difficult to pronounce internationally and a dirty pig on a look would not be a good marketing concept.
The stubbornness and determination of Leen and Bertus is the key to their success because they opted for the name lard and, as everyone knows, the dirty pig is simply on the cans. It makes the product different and interesting than other pomades. The products appeared everywhere. In the meantime, it has become a multi -million -dollar company and more and more products are being added to the range of lard.
The success of the blue lard
The blue lard or actually lard Blue is the best -selling product from lard but is still relatively young. When lard Pomade just came on the market, there were only the red and the green lard. The red is a water -based pomade and gives a lot of shine and a medium hold. The green variant does almost the same but then on oil -based.
The red lard immediately sold the best because people were looking for a pomade that is easy to wash out of the hair but does what it should do. Water -based pomades are therefore extremely popular worldwide.
The red lard only lacks the hold that you need for somewhat higher hairstyles that are worn a lot. So Schorem had an extra water -based product developed that has a strong hold but also gives enough shine. That product has become the blue lard. From launching, this became the best-selling product of Lard And almost every Barbershop has it on stage.
Your hair does not collapse during the day and you wash it out again with a little water. The scent is also pleasant that is reminiscent of one Cologne With shades of wood and vanilla. You can hardly do it wrong with the blue lard. It is the best all -rounder of the entire range and therefore probably also the most popular.
Also in the top lists the blue lard is often next to products from Suavecito and Layrite. These are brands that are praised for their water -based pomade. The men of Schorem only want the best because of their love for the profession. Even a manufacturer who could not make their product did not stop their idea for a good pomade. The blue lard is the icing on the cake.
Try the Lard Blue Strong Hold yourself.