There are brands that try to do everything right. That have a vision and live it with passion. You notice it when you have the product in your hands, use it and experience it, when you see the ingredient list. You can almost smell the craftsmanship. We are always looking for such brands and we have a few in our assortment. SA.AL&CO is one of them. We want our customers to get acquainted with the best products on the market and therefore we want to bring this brand to your attention. It is really something different from the products you are used to.
Maybe you have seen it before or even bought it. Many people first recognize it by the uniquely spelled name. But most recognize it by the beautifully designed brushed aluminum packaging. What makes this brand so special? And where does it come from? We would like to tell you more about that.
The story behind SA.AL&CO
It all started with Istvan Laszloffy who began his career in finance but was anything but happy with it. He secretly wished to build something himself. When he went to work in Budapest at a family business that makes shoes and gloves, he was inspired by what it means to make truly beautiful products. Together with the emerging market for true craftsmanship and his interest in men's skincare, he came up with the idea for a skincare brand. He joined forces with his best friend Michael Sarnitz and they settled in Vienna, Austria. This is where SA.AL&CO was born, consisting of the initials of the last names of both friends. CO in this case stands for friends, family, and employees who have all contributed.
The idea behind SA.AL&CO is to offer a refined alternative to the standard skin products on the market. Solely focusing on the quality and reliability of the product for every man, combined with a modern and masculine appearance.
The undeniable quality of the ingredients
What distinguishes the products are the ingredients. All products are made based on Alpine spring water from Tyrol. All products are also certified as natural and even vegan. The packaging is made of 99% recycled material.
We haven't even talked about the concentration yet. Where other brands only put a small concentration of active ingredients in their products, SA.AL&CO does this really differently. The products are very potent but never aggressive. Thanks to the use of a consistent mix of essential oils, all products have the same subtle and fresh scent.
The standard is quite high at SA.AL&CO. This is also evident from the small batches they make. The products are never made in large quantities, but always in small batches to keep the quality as high as possible.
The industrial and modern look
The packaging and appearance of the products must of course match the modern man, but also the very premium quality of the products themselves. The design of the products is elegant, tough, and chic.
The packaging is made of rugged and brushed aluminum. Extremely sturdy, masculine, and a gem in every bathroom. The recycled aluminum protects the products well and helps the ingredients maintain their quality longer.
For example, each package also has the batch number so that as a customer you always know you have a recent product in hands. In our warehouse, these products stand out enormously among all the plastic jars. We find it incredibly cool!
Our favorite products from SA.AL&CO
One of the best things about our work is, of course, trying different products. For us, the products from SA.AL&CO were something special. They really stuck with us. Standing out is difficult nowadays with so much choice.
But when you put so much dedication and care into your work, you will see it reflected in the result. From the entire range, there are a few products that we like the most.
SA.AL&CO Intense Moisturizer
Ever suffer from dry or dull skin? This is the product you should use. Naturally, you will no longer have dry skin, but it also makes your skin truly supple and firm.
It contains a high concentration of hyaluronic acid, a building block to keep our body flexible and moisture-rich. It binds to the water in our skin and retains it. It also occurs in our own body and has a great restorative ability.
A product that we still use and does much more than the average moisturizing cream.
SA.AL&CO Hand Wash
A bold move to develop a hand soap. Something you wouldn't quickly associate with men. That's why we find this Hand Wash particularly suitable. The strong aluminum bottle looks tough on your countertop or bathroom cabinet, ready to be used. We love the mix between cleansing and soothing.
You can wash your hands five times a day, but you won't quickly get dry hands because it contains nourishing ingredients. At the moment, we even offer a 50% discount on this Hand Wash.
SA.AL&CO Calming Aftershave Balm
Also a moisturizer but still different. In our opinion, this product fills the gap between the aftershave balms and moisturizing creams. It's quite strange, a aftershave balm soothes the skin after shaving but doesn't actively hydrate the skin for the rest of the day. And many moisturizing creams don't soothe and calm enough.
The Light moisturizer & Aftershave Balm has the perfect combination for men looking for a light moisturizing cream and something for after the shaving. Ingredients like Shea butter, Zinc PCA, Cocoa Butter, and Aloe Vera soothe the skin after an intensive shave and hydrate the skin enough for the rest of the day. A real winner for us!
No fuss with SA.AL&CO
At SA.AL&CO, the product speaks for itself. They don't engage in all sorts of commercial actions and have no secret formula. They are transparent and simply make their products very well. A true no-nonsense brand. We really appreciate that. Also, with the products, you don't have to follow any other routine for your appearance grooming. You can use each product just the way you want to use it. Easy and quick.
It has only existed since 2014, but it has already left a considerable footprint in the world of men's appearance grooming. If this becomes the new standard, many other brands will have a lot of work to do.