The Alpha Men

We are The Alpha Men, a specialist online store in grooming products for men. We offer you all the products that you can use in the bathroom, but from the most beautiful brands around the world.

We were already active in E-commerce in 2012 and had years of offline experience in specialized skin care. At the end of 2014 we defied the online world with our own webshop. We just want to offer cool products for every man, which he in turn can enjoy in the comfort of his own home.

It is now 2022 and we are working with a team of 25+ on this company. We are still at least as ambitious as in 2014. With the aim? Delivering you the most beautiful care products that you can enjoy! We enjoy that again.

Over the

  • 2014

    The start of The Alpha Men. We go online with American Crew products.

  • 2015

    In early 2015 we will add Reuzel, Layrite and The Bluebeards Revenge. In the summer of 2015 we move to our first building of 200 square meters.

  • 2016

    We can no longer do it alone and can welcome our first team member. In 2016 we are also moving our cut-off time to 21:00. So ordered before 21:00 = delivered the next working day.

  • 2017

    Our first building has become too small, because we keep expanding with cool brands! In the end we find a much too large building of 900 square meters. We decide to do it. Our team continues to grow and at the end of 2017 we are 5 of us.

  • 2018

    At the end of 2018, we will have around 1,500 products online at The Alpha Men and our Shopping App will go online.

  • 2020

    We are launching our new shop, new shipping box and are now booming with more than 3,000 products.

  • 2021

    The year of growth! We are launching our own After Shave and Shaving Cream in collaboration with a top Italian producer. The team is being expanded considerably to 20 men and women and we have around 6,000 products online.

  • 2022

    Nominated for the Shopping Awards! Together with Douglas and ICI Paris, we have been voted the top 3 webshops in the Netherlands. We also have very cool plans for the future and something super beautiful will be presented at the end of 2022! More on that later.

  • 2023

    In Maart 2023 hebben we onze nieuwe huisstijl en webwinkel gelanceerd. Internationaal actief met .nl/.de/.com. Ook hebben we Doers of London overgenomen en nu ons eigen merk.

  • 2024

    Dit jaar vieren we ons 10-jarig bestaan! Volg ons op de Socials om niets te missen.

Other info

We are located in Stadskanaal. You can reach us in different ways and for different purposes. Feel free to contact us!

The Alpha Men BV
Oosterkade 29
9503 HP Stadskanaal

Customer service

For questions about our products, orders, advice or other matters related to you as a customer and our webshop, you can contact the specialists of our customer service.