Reuzel's blue pomade in the spotlight

De blauwe pomade van Reuzel in de spotlights

Why should we spotlight blue lard? Does the now legendary product need it? No way. Does lard deserve it? Absolutely! Lard is not just a Dutch product just like Schorem is not just a local barbershop. Did you know that lard pomade became a hype before the product itself existed at all? Dive into the origins of Reuzel pomade and the popularity of blue Reuzel.

Origins of Reuzel pomade

Of course, we all know the story of the barbershop Schorem and how it came into existence. Thanks to Schorem, barbering has exploded again in the Netherlands.

Even before the pomades of Reuzel existed, Schorem was a big hype inside and outside the Netherlands. Leen and Bertus the founders of Schorem and Reuzel wanted to create their own product that was perfect for the 20 haircuts you can have cut at Schorem in the store. However, the requirements were so specific that the manufacturers could not produce it for Leen and Bertus. Lots of shine but not too much shine, a can that could dent but remain resealable. They decided to try it themselves in their own kitchen. That was not a success. Except for a big mess and a green colored hairdo while testing the homemade concoction, they achieved no results.

Blauwe Reuzel pomades

Another problem was that word of Schorem's own pomade had already spread far and wide and questions about the Lard were popping up everywhere. Everyone was eager to try that shaggy tin with a dirty pig on it. The solution arrived when Leen and Bertus got a call from David Raccuglia, photographer and founder of American Crew who was eager to take pictures of their business. David Raccuglia did manage to create a product that met their needs. It just wasn't smart, in his opinion, to use the name lard and the dirty pig on the can. Lard is difficult to pronounce internationally and a dirty pig on a can would not be a good marketing concept.

The stubbornness and determination of Leen and Bertus is the key to their success because they chose the name Lard anyway and as everyone knows, the dirty pig is simply on the cans. It makes the product different and more interesting than other pomades. The products popped up everywhere. It has since become a multi-million dollar company and more and more products are added to Reuzel's range.

Blauwe Reuzel

The success of blue lard

Blue Reuzel or actually Reuzel Blue is Reuzel's best-selling product but is still relatively young. When Reuzel pomade just entered the market there were only the red and the green lard. The red is a water-based pomade and gives a lot of shine and a medium hold. The green one does almost the same thing but is oil-based.

The red Lard immediately sold the best because people were looking for a pomade that was easy to wash out of the hair but did what it was supposed to do. Water-based pomades are therefore wildly popular worldwide.

Blauwe reuzel verpakking

The red Reuzel just lacks the hold you need for some higher hairstyles that are worn a lot. So Schorem had an additional water-based product developed that has a strong hold but also gives enough shine. That product became the blue lard. From its launch, this became Reuzel' s best-selling product in no time and almost every barbershop has it on its shelves.

Your hair does not collapse during the day and you wash it out again with a little water. The smell is also pleasant which is somewhat reminiscent of a cologne with hints of wood and vanilla. You can hardly go wrong with the blue lard. It is the best all-rounder of the entire range and therefore probably the most popular.

Also in the top lists, blue lard often appears alongside products from Suavecito, Layrite and American Crew. These are brands praised for their water-based pomades. The men of scum want only the best because of their love for the craft. Even a manufacturer that couldn't make their product didn't stop them from pursuing their idea for a good pomade. The blue lard is the icing on the cake.

Try the Lard Blue Strong Hold for yourself.